Sizzle vs Deliveroo
Deliveroo brings you customers and riders, but takes a service fee on every sale. Here's an honest comparison with your own branded app.
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Key takeaways
- Deliveroo takes a service fee on every sale, at a rate it doesn't publish. Sizzle charges a flat 30p or 20p per order.
- Sizzle gives you your own branded app, with your menu synced from Square and orders sent directly to your Square POS.
- Deliveroo provides riders and a big audience of people who haven't heard of you, which Sizzle doesn't.
- Many owners use both: Deliveroo for discovery and delivery, and Sizzle for regulars.
Facts last checked October 2026.
The short version
Choose Deliveroo if
- You want riders to deliver without running your own.
- You want to be found by people who have never heard of you.
- You're happy to pay a service fee for that reach.
Choose Sizzle if
- Your regulars already know you and you want to keep more of what they spend.
- Most of your orders are collection or table service.
- You use Square and want orders sent directly to your POS.
- You want to own your customer relationship and your brand.
Sizzle vs Deliveroo at a glance
Cut of each order
Sizzle — 0%. A flat per-order fee instead.
Deliveroo — A service fee on every sale. Deliveroo doesn't publish its rates
Reported rates
Sizzle — 30p on Core, 20p on Pro, per order
Deliveroo — Guides put it at roughly 25% to 35% for most restaurants, plus VAT
Monthly fee
Sizzle — From £49/month (Core) or £69/month (Pro)
Deliveroo — Not published
Set-up cost
Sizzle — No set-up fees
Deliveroo — A one-off joining fee, with the amount given at sign-up
Payouts
Sizzle — Card payments go to your own Square account
Deliveroo — Paid weekly, every Thursday, minus fees
Your brand
Sizzle — Your own app with your logo and colours
Deliveroo — Your menu inside Deliveroo's app
Customer relationship
Sizzle — Your customers, in your app, with your loyalty and push notifications
Deliveroo — Customers belong to Deliveroo first
What one order costs you
Using an illustrative 30% commission, in the range guides report. Deliveroo doesn't publish a rate card, so check your own agreement. Sizzle’s flat per-order fee stays the same however big the order is.
£20.00 order
£6.00
taken by Deliveroo
£0.30
per-order fee on Sizzle Core (20p on Pro)
£60.00 order
£18.00
taken by Deliveroo
£0.30
per-order fee on Sizzle Core (20p on Pro)
Sizzle also has a monthly plan, from £49. If your orders move from Deliveroo to Sizzle at around £20.00 each, the plan pays for itself after about 9orders a month. Card payments go through your Square account, so Square’s usual card processing fees apply. Try the savings calculator or the big order calculator.
Pros and cons
Sizzle
Pros
- No commission, so you keep more of every order.
- A fixed, predictable cost per order, whatever the basket size.
- Your own branded app, loyalty, and push notifications.
- Menu, prices, and hours sync from Square.
- Live in a day or two, once the app stores have reviewed it.
Cons
- No delivery riders. Sizzle is for collection and table service.
- No built-in marketplace, so you bring your own customers (QR codes, social, in-store).
- Works with Square only.
Deliveroo
Pros
- A big audience of people who already order in the app.
- Riders are included, so you don't need your own drivers.
- Helps new customers discover you.
- Weekly payouts, which is quicker than some competitors.
Cons
- A service fee on every sale, at a rate you only see when you sign up.
- A one-off joining fee.
- You rent your customers rather than owning them.
You don't have to pick one
Plenty of owners keep Deliveroo for discovery and delivery, then point their regulars to their own app for collection and table orders. New customers find you on the marketplace. Repeat customers order direct, and you keep the full amount.
Questions, answered.
Deliveroo figures last checked October 2026. Prices and features change, so check Deliveroo merchant FAQs for the latest. Deliveroois a trademark of its owner and isn’t affiliated with Sizzle.
Start building loyalty today.
Give your customers a branded app that's unmistakably yours. Orders sent directly to your Square POS - no commissions, no middleman.
